You get lots of people in the door for their first class. Yay!
But getting them to come back? That’s another story…
You managed to attract people to come to your intro class, or maybe even sign up for a Beginner series. But the enthusiasm of the first class died out quickly, as students started to look down, stare at the feet, try to remember if their foot is supposed to cross in front or behind, and curse themselves when they "get it wrong".
You tried to encourage them, but when they tried to "put it all together" at the end of class, they couldn't make it work, or if they could, it didn't really feel like dancing.
So many of them didn't come back.
What went wrong?
What can you do to get new students to stay beyond their first class?
I’m going to tell you, I promise. But I’d rather coach you to discover the answer yourself, which is a much deeper and more powerful learning experience. I’m going to present some scenarios, then propose some questions to you. By the end, you will have a solid idea of how to redesign your Intro class to get those students to come back. Ready?
Let's take on an objective perspective
In order to problem-solve, put yourself in the shoes of a brand new person exploring this potential new (non-dance) hobby. Imagine you are taking up bowling as a hobby, so you sign up for a Beginner series.
Let’s compare two different potential ways your first class could go:
Bowling Scenario #1
You show up to the competition-size bowling alley for your first class. Before you’re allowed to even hold a ball, they show you precisely where to place your feet in each phase of the approach. Then they put a heavy, 10-pin bowling ball in your hand and have you walk through each step in slow motion. The ball is so heavy your arms tire, and by the time you release the ball, there is no momentum, you can’t control the direction, and all your shots end up in the gutter. They keep encouraging you, but you finish the lesson dejected because you feel overhwhelmed with the detail that is expected of you and you never achieved the primary goal: knocking down the pins on purpose.
Bowling Scenario #2
You show up for your first lesson and the group meets behind the lanes for a warmup. The coach has you go through the motions of the stance and arm swing, then has everyone practice holding and passing around a smaller 5-pin ball. Next they give you a quick orientation to the lanes and markings, where there have been inflatable bumpers set up in the gutters. They give you some time to try your stance and arm swing standing still, with just the markings to aim at but no pins. Then they walk you half way down the lane so you can aim for the pins at a shorter distance. You get the feeling of the approach, the swing, the release, and the victory of achieving the primary goal: knocking down pins.
In which scenario are you more likely to come back?
Unless you are a glutton for punishment, the first scenario is not likely to sell you on the hobby of bowling.
What’s the difference?
Scenario #1 was content-centred and aimed at getting you to do it the correct way: explaining the technical details of how the official sport is played. The student experienced no success.
Scenario #2 was student-centred and aimed at skill-building: designed for the student to experience comfort and success at every stage. The student experienced success.
Let’s transfer this to West Coast Swing:
Here’s a common student’s experience of Scenario #1 in West Coast Swing. I’ll show you Scenario #2 at the end of the article.
WCS Scenario #1
Imagine yourself showing up to your first WCS class as a follower. The instructors tell you to stand on one side of the room and demonstrate the rhythm for you to copy by marching your feet. Before you have a chance to really get it, they have you pair up with a leader who didn’t quite get it either. Then they walk through your first basic pattern, step by step, while you’re holding hands. The rhythm is confusing and your leader is pulling you off balance. The instructors are encouraging and give you lots of repetitions so you can practice, but by the end of class, you’re concentrating so hard on where your feet are supposed to go and distracted by your partner, you hardly even notice the music playing. It feels like you spent the hour learning how to march, not learning how to dance.
The real purpose of an intro West Coast Swing class
People show up for a WCS Intro class because they’re curious - they’re not convinced yet. To the new student, you as a teacher (and dancing itself) are still “on probation” - you haven’t got the job yet. What will seal the deal for them will be if they get what they are looking for.
People start dancing because they are looking for happiness. Maybe that happiness will come from exercise, or meeting new people, or feeling included, or enjoying a physical challenge, or expressing themselves to music, or increasing their dating pool.
But in order to enter this happiness-rich dance world, they need lessons. This is the barrier to participation. If they succeed at dance lessons, they can get their happiness. But if they fail at dance lessons, they are denied the happiness they seek. They will leave and seek it somewhere else. The first day is a test.
So if you want them to be happy, you need to ask yourself:
“How can you ensure your students are successful on the very first day?”
Think about the bowling class. You didn’t care that you were only using 5-pin balls, or that there were bumpers in the gutters. You walked away from that lesson happy because you experienced success. It doesn’t really matter WHAT your students are successful at, as long as they experience success.
West Coast Swing is a complex dance, but not a difficult one. It only seems difficult because it has traditionally been taught in a difficult way: footwork and patterns first. I’ve heartbrokenly facepalmed as I observed teachers start the class by painstakingly having their students watch and copy as they demonstrate precisely where each foot goes for each count of the Sugar Push for both leaders and followers. The result is dismal - bowed heads, frustration, and boredom.
This is as backwards as handing a calligraphy pen to a toddler, telling them to write their name and saying, “just do your best, you’ll get it!”. This level of expectations is inappropriate for a learner who doesn’t even have the pre-requisite skills of holding a pen or knowing their alphabet.
There are simply too many pre-requisite skills a new dancer needs in order to be able to apply them effectively to a pattern on the first day, so they get overwhelmed, they get the impression that "it's too hard", and they quit.
But WCS doesn’t need to be taught in a difficult way.
Like calligraphy and bowling, WCS is a physical skill that should be taught in developmental stages. This means that in the beginning, the students are building skills, so they should not be expected to demonstrate the real product. And just like you when you go bowling, they can have fun long before they become proficient.
So if you want them to be successful in their first class, remove the expectation that the students need to learn all the gory WCS details on Day 1.
At this point, you might be thinking...
“Does this mean we should save technique for later?”
Now, some of you might be thinking you agree with me at this point and thinking," yeah, that's why we skip the technique and just get them dancing dry basic patterns till they get to Intermediate class."
But skipping the technique is the problem, not the solution.
Dancing is a skill, like a sport. There are fundamental movement skills that are required in order to play each sport. If you don't know how to skate and you go try to play ice hockey, you're going to be a hot mess. If you don't know how to swim and you try to play waterpolo, you're going to have a bad time.
Skipping technique robs dancers of the tools they NEED in order to play this game. Without the fundamental movement skills, their patterns are just rough simulations. Sure they are able to kinda copy the teacher, go through the motions, But copying isn't real learning, so they will struggle and get stuck when things get harder.
So do you want your students to fake it, or learn real WCS skills?
You want them to have at least *some* technical skills to survive and build on, and they need to experience success at something… but what?
“What do they really NEED to learn on Day 1?”
There's so much you want to tell them, but you will do more harm than good of you don't curate your information.
Just because a parent knows the nutritional content of the foods they are feeding their child, does not mean the child needs a nutritional report at every meal. Students need the technique nutrition, but they rely on you to curate it for them and feed it to them in a way they can absorb it.
This teaching skill of curation is not intuitive: it takes training, and that is precisely what we provide in the Swing Literacy Teacher Development Program.
Essential stuff new dancers need on Day 1: (this is an incomplete list)
- Orientation: to be introduced to things like room orientation and slot, how to rotate, and behavioural expectations like thanking their partner before walking away
- Generic dance skills such as how to step on the downbeat, how to hold hands, how to move forwards, backwards, and sideways, and how to follow their law of inertia
- Some general rules for WCS such as the slingshot concept, which creates the slot and elasticity which makes it comfortable.
- What they should prioritize: don't worry about where your feet go, focus on your partner, etc
Then once they can manage all that, they will be ready for some version of a pattern.
These may sound simple, but many teachers over-simplify them or omit them, out of fear of overwhelming new students..
Of course, there are way more details that WCS teachers need to learn in order to make these 4 priorities come to life.
We train teachers how to use Swing Literacy method to introduce foundational techniques students need without it seeming dry, tedious, or overwhelming.
Here's the online course where we explain exactly what skills to teach, in what order, and the exact language that will make dancers "get it" faster:
“Do they really need to do the full version of the pattern in order to feel successful?"
We’ve established that students will feel happy if they succeed. But who decides what success is? You do. As the teacher, you can set the expectations of what you want them to be able to do by the end of class. They will have no idea if there is more to learn about a pattern unless you tell them. Whoever made a rule that says you have to teach the whole, complete, official Left Side Pass by the end of class? No one! Your students don’t need the complete version on day 1 - they will be happy if they feel that they met your expectations.
So if you modify your expectations, they are more likely to achieve them, which will give them the feeling of success, which will give them a taste of more happiness to come.
Next question to ask yourself to break out of your pattern-bias:
"What (besides a pattern) can you get them to be successful at that actually feels like dancing?"
Remember, “dancing” is a broad topic. Since we use pulse and groove in our dance, you technically could teach them how to pulse and groove while holding hands for their first hour, and they would probably have a great time. This is not what I’d recommend, just pointing out that it is possible to teach them only this and have them feel like they are dancing.
Ideally, by the end of the first hour of class:
A beginner leader should be able to:
A beginner follower should be able to:
Step on time to a slowish straight time song
step on time to a slowish straight time song
Use rough elasticity skills to generate momentum and redirect the follower
Use rough elasticity skills to absorb direction changes
Get out of the way to the left or right, with their hand high or low.
respond to the slingshot and maintain their inertia until redirected.
If there’s time, they could be introduced to 6-count rhythm (but no foot placement) and try to apply it.
If students can get these skills on Day 1, they will have a high-level conceptual understanding of WCS that you will be able to build on going forward. Everything will be easier to teach, from slot to anchor to posting to compression and beyond.
More importantly, if students can achieve this by the end of their first class,
- They will feel like they are dancing, even though you never showed them any footwork.
- They will get a sense of “passing the first test”, which will build their confidence that they can do this dancing thing.
- They’ll come back because they are curious and hungry to learn more SKILLS not patterns.
Then you can add more details and start to shape their dance into something closer to the WCS you know. Their happiness = your happiness.
Now you know how to teach your Intro class so students actually come back
- Focus on selling happiness through partner dancing
- Prioritize skills over foot placement
- Celebrate all the small successes
- Shape skills by starting rough and refining later
- Expect and accept modified versions of patterns
- Get them feeling like they are dancing *before* patterns
But this is only the beginning - now you probably want to know all the juicy details on exactly what to teach, how, and in what order. We explain all of this and more in the Swing Literacy Teacher Development Program
Just imagine if your first WCS class went like this:
WCS Scenario #2
You show up to your first class and one of your favourite songs is playing, and some people are already grooving on their own. The teacher demonstrates how the slingshot works and explains that this is the goal to create with your partner. You partner up and the teacher explains how to do this. While you and your partner practice, the teacher gives you feedback continuously so you can get the feeling. When you manage to succeed at each exercise, the teacher presents a new challenge, like how to move in the slot with various hand positions, They put on music and have you play slingshot with your partner, and it's super fun! You and your partner are laser-focused on each other, trying to sync up the team and laughing off awkward moments. You leave the class feeling satisfied that you had fun, you felt like you were dancing, and you accomplished what the teacher asked. You are excited to come back next class to learn more.